Posted by: alenegeed | July 22, 2013

Person(s) of Interest; Sheila & Shannon McLaughlin


Welcome to my newest Blog Category: Person of Interest!

I will be highlighting people from all walks of life; Those that have taken the ‘leap’ towards following their dreams and living their passion.

My first candidate (in this case candidates) : Sheila and Shannon McLaughlin (a mother daughter team) and The Bead Collection

shannon McLaughlin Headshot

Shannon McLaughlin

Sheila McLaughlin

Sheila McLaughlin

Sheila enjoyed a 30 year career at Santa Fe Community College (most recently as President).
Shannon received her bachelors degree in Art and Music and also studied at Gemological Institute of America

How did your business begin?

When these two were deciding upon a new career path, they both realized, that their passion took the form of inspiring and helping other artisans to create their own work. From their travels around the planet Sheila and Shannon have amassed quite a collection of beautiful jewelry components and gemstones. These ‘gems’ are now offered for sale on their web site. on Etsy.
The mother/daughter team specializes  in fine quality natural (non treated, non dyed) gemstones and Focal beads and pendants.
The Bead is an online jewelry supply shop for collectors, designers, artisans and beading enthusiasts.

What successes would you like to share?

Sheila and Shannon have tripled their sales since the onset of the business. Both still work part time elsewhere to supplement the income, but are confident that the growth they are experiencing will allow them to work their passion full time very soon.  The Bead Collection has established itself as a reliable provider of many hard-to-find gemstones such as Larimar and Peruvian Opal.

How Do you Market your business?

Marketing is done online via social networking tools such as Facebook, Pinterest, LInkedIn, Google+, a blog and more. They are a part of the Etsy Community and so take advantage of many marketing tools they offer.  You can read more about their marketing  and star-upt methods in this POST.

What do you love to do for fun… besides your all consuming passion for your business?

Sheila is a published author too! She is working on her next novel, which is a mystery set in the Boundary Waters. Her current book is available at Amazon (under Sheila Ortego)
Shannon is working to expand the business into even more natural products including natural health and beauty offerings.  How Exciting!

Shannon and Sheila are a powerful and focused duo that no doubt will continue to succeed! I am so pleased to count them in my circle of business associates!


Responses

  1. nice information… good idea to do this

  2. This is a great and inspirational series. I look forward to more of the same!!

  3. Its wonderful as your other posts : D, thanks for putting up. “The art of love … is largely the art of persistence.” by Albert Ellis.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Categories

%d bloggers like this: